Abstract
Owing to global competition, economy transformation, technology renovation,etc.,city as a leading development subject is facing the problem of promoting its strength and competitiveness. City marketing can effectively support
and promote city image and strongly attract the potential market (enterprises, FDI, tourists etc.), and then promote city′s economic development and its competitiveness. City marketing should concentrate on city classification, image
design, government role, foundational establishment and citizen character etc., and finally promote city′s continuous development.
and promote city image and strongly attract the potential market (enterprises, FDI, tourists etc.), and then promote city′s economic development and its competitiveness. City marketing should concentrate on city classification, image
design, government role, foundational establishment and citizen character etc., and finally promote city′s continuous development.
| Translated title of the contribution | City Marketing and City Competitiveness |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 59-63 |
| Number of pages | 5 |
| Journal | 广东商学院学报 |
| Issue number | 04 |
| Publication status | Published - 2007 |
Keywords
- city
- city marketing
- competitiveness