Abstract
Franchise management is a kind of modern form of commerce.Its essence is the transfer of knowledge property right of incorporeal assetssuch as the patent, trademark and special technology.Franchise management develops rapidly in China because of its distinctive advantages.But on the whole, the development of franchise management in China is still in the beginning stage now and there are many problems in it to be solved.
| Translated title of the contribution | Present Situation of the Franchise Management in China and Countermeasures for Its Development |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 1-6 |
| Number of pages | 6 |
| Journal | 南京经济学院学报 |
| Issue number | 02 |
| Publication status | Published - 2001 |
Keywords
- franchise management
- knowledge property right
- chain enterprises
- incorporeal assets