城市营销与城市竞争力

Xiaolin Dong, Jingping Zhu

Resultado de pesquisa: Articlerevisão de pares

Resumo

Owing to global competition, economy transformation, technology renovation,etc.,city as a leading development subject is facing the problem of promoting its strength and competitiveness. City marketing can effectively support
and promote city image and strongly attract the potential market (enterprises, FDI, tourists etc.), and then promote city′s economic development and its competitiveness. City marketing should concentrate on city classification, image
design, government role, foundational establishment and citizen character etc., and finally promote city′s continuous development.
Título traduzido da contribuiçãoCity Marketing and City Competitiveness
Idioma originalChinese (Simplified)
Páginas (de-até)59-63
Número de páginas5
Revista广东商学院学报
Número de emissão04
Estado da publicaçãoPublished - 2007

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